Fashion Photographer New Campaign

Fashion Photographer New Campaign



Photo by Cass Bird

The UGG® brand known for its products that offer unparalleled warmth and comfort throughout the winter months, is proud to offer product, that is equally comfortable and cool this spring. The concept of the latest campaign was to bring Spring in Your Step with imagery that captures the feeling and energy that surrounds the first warm days of the year while showcasing the breadth of product the brand has to offer outside of the fall and winter seasons.

Fashion Photographer Cass Bird

Shot by world renowned photographer and LA-native Cass Bird recognized for her fresh and youthful artistic style, the campaign, shot on location at Rolling Stone Ranch in upstate New York, encapsulates the emotional and physical connection we all have with the first days of spring - to be outside and free in the moment. 
Fashion Photographer Cass Bird

As a fashion photographer, Cass Bird has worked for publications such as The New York Times Magazine, Rolling Stone, GQ, Nylon, Out, and Paper Magazine. Other commercial clients have included eyewear company Warby Parker, GAP, Levi's, Wrangler,True Religion, Nike, and Champion. She has photographed actors, models, musicians, and her own friends and family. She is represented worldwide by Art+Commerce.

"The new spring collection infuses timeless silhouettes with signature UGG comfort," says Jennifer Somer, Vice-President of UGG®, Women's. "We are bringing the incredible comfort the brand is so synonymous with for fall and winter and infusing it into our spring line so that now all of our sneakers, sandals and slippers encapsulate the famous UGG DNA. In short, UGG is a brand that is worn and loved all year round".

Fashion Director

Alex White; a fashion industry veteran, well-known stylist and Fashion Director at Large for Porter Magazine, styled the campaign created in partnership with The Wednesday Agency NYC under the creative direction of Semjon von Doenhoff. The cast included three of the most notable models in today's industry: Andreea Diaconu, Jasmine Tookes and Rj Rogenski—whose chemistry brought to life the inspiration and emotion of being outdoors.

UGG® Women Spring Collection

From classic silhouettes to strappy sandals and sneakers, the spring collection evokes a feeling of casual confidence, timeless style and versatility. Setting the stage with iconic silhouettes in bold colors; the Classic Short and Classic Mini are available in bright Skyline and Primer colorways while the new Auburn Serape takes cues from traditional Latin American textiles. Bridging the heritage and casual styling with the lightweight comfort of Treadlite By UGG™ soles; the Rella is a spring iteration of the Classic Boot with a subtle heel while the sneaker-inspired Laurelle, and luxe sport-sandal Kari round out the collection. Adding a playful touch, 70's styling makes the platform Janie sandal an easy retro pick with nailhead details and vintage inspired leather.

UGG® For Men Spring Collection


Classic chukkas, driving mocs, and sneakers encompass a range of options that deliver UGG® quality, craftsmanship and comfort. The UGG® For Men collection features the popular Classic Boot-inspired Neumel chukka, the Hulman Perf and Freamon Capra chukka - both grounded in a Treadlite By UGG™ sole, the slip-on Henrick Perf driving moc, and the Bueller casual sneaker in a fresh, all-white colorway.

Beginning February 2016, the brand's new spring collection can be purchased online at www.uggaustralia.com


Kenneth Purdom 
Photography
615-310-7171
Kenneth@kennethpurdom.com
http://www.kennethpurdom.com