Headshots: Why Your Business Can’t Skip Them

May 5

The Power of Professional Headshots: Why Your Business Can’t Skip Them

"Home is where one starts from." – T.S. Elio

Okay, so maybe Eliot wasn’t talking about headshots, but hear me out. Your professional image? That’s where your business starts from in today’s world. Did you know folks judge your competence in a split second—75% of ‘em, based on your profile pic alone? That’s wild, right? They're eyeballing that little square photo before they even skim your bio or check your creds.

Columbia, Tennessee Heashotds

I’m Kenneth Purdom, a videographer and photographer rooted in Columbia, Tennessee, with studios in Franklin and Columbia. I’ve got clients from Nashville to Spring Hill, and I’ve seen how a killer headshot can turn heads and open wallets. Take Parks Motors in Columbia—I recently shot headshots for their whole crew. Watching their team light up with confidence? Man, it hit me hard. I’m damn lucky to do this work, crafting marketing content that doesn’t just sit there but moves people—moves properties, moves businesses forward.

Here’s the rub: too many pros and businesses think a quick selfie does the trick. Nope. A professional headshot isn’t some fancy extra—it’s a must-have. Stick with me, and I’ll show you why it’s a game-changer for first impressions, trust, branding, and that local edge. By the end, you’ll get why headshots ain’t just pictures—they’re your ticket to standing out.

The Lightning Flash of First Impressions

Ever notice how you size someone up the second you see ‘em? Science backs that up. A Princeton study says we peg trustworthiness and smarts in a tenth of a second—just from a photo. Blink, and it’s done. That’s your headshot’s moment to shine or flop.

On Location Photography Studio Headshot Setup

In business, that split-second call can make or break a deal. A sharp, professional headshot says you’ve got your act together—like striding into a meeting with a pressed shirt and a firm handshake. I had this real estate agnet in Nashville, been at it for years, but clients kept passing her by. We swapped her grainy selfie for a pro shot, and bam—her phone started ringing. “It’s like they finally saw me,” she said, grinning ear to ear.

Compare that to some blurry BBQ-snap profile pic. Would you trust that guy with your taxes? Didn’t think so. A good headshot’s your first swing—make it count.

Trust Ain’t Built on Shaky Ground

“People don’t buy what you do; they buy why you do it,” says Simon Sinek, that leadership guru. And a headshot? It’s the “why” before the words even hit. Trust is everything—without it, you’re just hollering into the wind.

How Many Headshots Do You Need? 🤔 Different Looks for Different

Take my gig with Parks Motors. We didn’t just snap pics; we built a look—friendly, solid, pro. Their website went from meh to “I’d buy a car from these folks.” Customers noticed, sure, but the team felt it too—shoulders back, heads high. That’s the kicker: a pro headshot lifts everyone.

It’s like laying a foundation. A selfie’s a wobbly shack; a professional shot’s a brick house. And get this—75% of people judge competence off that one image (Photofeeler’s got the data). You wanna risk looking shaky? Nah.

Branding’s More Than a Logo

Your headshot’s not just you—it’s your brand’s face. Think of it like a flag flapping in the breeze, showing who you are. For a business, matching headshots across the team tie it all together. Ever see those tech giants like Google? Their pics scream “we’re the future.” Yours can too.

When I shoot, I’m thinking colors, vibes, the works. A law firm might go clean and gray; a startup, bold and bright. Consistency’s key—companies with it see 3.5 times more brand visibility (Lucidpress says so).

Imagine your crew’s headshots like a row of shotgun houses—each unique but part of the same street. That’s your brand, solid and loud. Skimp on this, and you’re just another faceless outfit.

The Homegrown Edge

There’s magic in keeping it local. I’m not some far-off shutterbug—I’m here in Columbia, breathing the same Tennessee air as you. I get the lay of the land, the folks, the feel. Your headshot can nod to that—maybe a hint of Percy Warner Park or the Duck River in the frame. It’s subtle, but it says, “I’m one of you.”

Being local ain’t just warm fuzzies. It’s practical. Need a quick redo? I’m around the corner. Wanna chat over coffee at Muletown? Done. Out-of-towners can’t touch that. My studios in Franklin and Columbia mean I’m locked into this community, ready to make your headshots sing with that homegrown soul.

In a world where 90% of what hits our brain is visual (MIT’s got the scoop), your headshot’s no small potatoes. It’s your billboard, your handshake, your battle cry. First impressions, trust, brand, local roots—it’s all wrapped up in that one shot.

Don’t let some half-baked photo drag you down. I’ve seen it time and again—businesses and pros in Columbia, Nashville, Spring Hill, Franklin—they step up with pro headshots, and the game changes.

So, what’s next? If you’re nearby, holler at me. Let’s get you a headshot that doesn’t just sit pretty but works hard. Reach out to Kenneth Purdom Photography and Video—let’s make your image roar. What’s stopping you from looking like the pro you are?

Contact Information:

KENNETH PURDOM

PROFESSIONAL PHOTOGRAPHY & VIDEO

615-310-7171

Kenneth@KennethPurdom.com

https://www.kennethpurdom.com

Professional Media Solutions:

Photos | Videos | Aerial Drone | Content Creation

Professional Media Solutions:

Kenneth Purdom